Bulgari ambassador Priyanka Chopra Jonas features in a new docu-film modelling the Serpenti Aeterna necklace, launched in celebration of the Italian luxury house's 140th birthday.

Bulgari's CEO Jean-Christophe Babin commented 'The project is a celebration of Italy‘s rich cultural heritage, leaving a lasting imprint on the hearts of all involved. The film will provide the audience with a unique insight into the Bulgari brand’s commitment to unparalleled luxury and sophistication'.